Sell the operating system of the energy transition.
Physics is the law. AI is the lever. The channel is the multiplier.
A global reseller program built on recurring margin — land a megawatt once, and earn on it every year it renews.
EPN 2026.1 · Master Reseller Agreement · US & Canada
Recurring Margin · Gold @ 22%
+$60K new ARR each year, compounding
Each year's accounts keep paying — income compounds.
Recurring. Protected. Supported.
Ellume supplies the platform, the training and the margin. You bring the customer relationship — built for operators, not marketers.
Recurring
Margin on every renewal, for the life of the account — this year's sales stack on last year's.
Protected
List price stays intact. Your margin never comes from discounting the product.
Supported
Co-branded materials, live demo accounts and Ellume engineers co-selling on your calls.
Four market forces, one tailwind.
The battery boom
Capital is flooding into storage — PJM capacity prices have climbed roughly 800% — and every new asset needs monitoring.
NEM 3.0
California developers must now attach storage to pencil out, steadily expanding the fleet that needs monitoring.
The yield squeeze
With the incentive window closing, operators must extract more from existing fleets rather than build new ones.
Compliance expansion
As assets scale past 20 MW, regulatory reporting obligations widen — and almost nothing automates them.
How partners earn.
List price is protected
Customers pay published rate-card pricing. Your margin never comes from cutting the product — premium positioning stays intact.
Recurring margin, every renewal
A share of subscription revenue, paid every year the account renews — plus a one-time margin on hardware. 15–30% on ARR · 20–30% hardware.
You control the close
Discount as much of your own margin as you choose to win a deal. Ellume never touches the list price; you fund any discount from your margin.
Three tiers, one trajectory.
You don't buy a tier — you grow into it. Every partner joins as Authorized and moves up automatically as Active ARR grows, reviewed each quarter.
Authorized
TIER 120% hardware margin (one-time)
Start here · onboarding complete
- ✓1 certified sales rep
- ✓Demo, sandbox & co-branded kit
- ✓90-day deal registration (+90-day extension)
- ✓Partner portal & certification
Gold
TIER 225% hardware margin (one-time)
Unlocks at $25,000 Active ARR
Everything in Authorized, plus
- ✓Dedicated partner manager
- ✓Co-sell — Ellume engineer on your calls
- ✓Priority support & QBRs
- ✓Inbound leads in your territory
- ✓Annual joint business plan
Platinum
TIER 330% hardware margin (one-time)
Unlocks at $125,000 Active ARR
Everything in Gold, plus
- ✓Market Development Funds (MDF)
- ✓Roadmap & beta early access
- ✓Named technical account contact
- ✓Executive sponsor & advisory council seat
- ✓Semi-annual planning + QBR cadence
Built for the people asset owners already trust.
✓Independent & retired O&M pros
Turn field expertise into recurring income.
✓Electricians & solar installers
Add a software line to work you already win.
✓EPC & installation firms
Bundle monitoring into every project you build.
✓Inverter & SCADA integrators
Attach Ellume at commissioning as the data layer.
✓Energy advisory & asset managers
Give clients investor-grade reporting.
✓Dealers & distributors
Extend your catalog with recurring software revenue.
We sell with you, not just through you.
Co-branded materials
Pitch decks, battle cards and case studies with your logo alongside Ellume's.
Live demo accounts
A full sandbox with realistic data for every certified team.
Certification training
Product, positioning and the ROI conversation — at no charge.
Co-selling on key calls
Ellume sales engineers join your biggest opportunities (Gold & Platinum).
Market Development Funds
Platinum partners co-invest in demand generation.
Partner portal
Track pipeline, registered deals, commissions and payouts in one place.
A fast path to your first deal.
Apply
Submit interest and pass a quick fit review.
Enable
Program briefing, agreement, demo account and training.
Certify
Complete certification and collect co-branded materials.
Sell
Register your first deal and start earning.
When you bring the deal, the deal is yours.
Register an opportunity and it's locked to you for 90 days — extendable and protected. Your list price never gets undercut, and Ellume never competes for the accounts you source.
Locked
90-day registration
Extendable
+90-day extension
Protected
list price intact
Bring the customer. We'll bring the platform, the training and the margin.
Talk to the partnerships team